MTV World launches Iggy

Viacom's MTV World has introduced the launch of their global music platform, named MTV Iggy, that will aim to expose worldwide music functions to U.S. audiences through its website as well as on-air programming. The woking platform will debut on-air on March. 17, with half-hour world music spotlight "The MTV Iggy Show" airing on mtvU. Other iterations from the platform may have presences on MTV and MTV2. Furthermore, the woking platform is sponsoring worldwide band competition "The Very Best New Band on the planet,Inch that will climax having a live show broadcast on November. 10. As MTV World's senior v . p . and gm Nusrut Durrani stated inside a statement: "Present day music fans reside in an amazingly connected world where pop music is without edges Latin American audiences love K-Pop and emcees in the Congo have found fans in Belgium. ...MTV Iggy provides a U.S. stage for artists who're catching fire around the world.Inch MTV World also includes Korean-oriented MTV K, and India-centric MTV Desi. Contact the range newsroom at news@variety.com